Author Archives: Ross Baldick

About Ross Baldick

Electricity is an increasingly complex industry in the midst of transition to renewables and decarbonization. Using my 25 years’ experience as an engineer, policy analyst, and academic, I help my consulting clients think through their toughest technical challenges and formulate their best business strategies.

In Praise of Slow Charging

Posted on 04/28/2013 by Ross Baldick

It was an honor to deliver a keynote speech at the recent University of Texas Center for Transportation Research Symposium. The theme: “Energy is the Key.” In my talk, “Harnessing Electric Vehicle Demand Flexibility” (joint work with graduate student Mahdi … Continue reading →

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EV Charging at the Mall: Sensible or Publicity?

Posted on 03/21/2013 by Ross Baldick

A recent article in Forbes, “Simon Says ‘Charge Your EV at the Mall,’” highlights the combined use of solar panels, battery storage, and electric vehicle charging equipment in an “integrated charging station” at a mall in Carmel, Indiana. It may … Continue reading →

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Australian Visitors

Posted on 02/14/2013 by Ross Baldick

Last weekend, my wife and I hosted Australian energy researchers at our Dancing Red ranch out in Wimberley. Researchers from the University of Queensland and Australian industry were here visiting The University of Texas as part of an exchange program … Continue reading →

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